This is where ZAC and ZAC explain their photography techniques.
An interesting structure or beautiful interior deserves not only to be accurately represented but viewed in its prime. While a picture is in essence flat, the best architectural photographers can create a sense of perceived dimension and identity by employing a number of skills and…
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Choosing the right photographer to capture your creativity effectively is one tuff job. A lot of time and dedication has gone into producing your ideas, so it is important that the correct photographer is selected that effectively showcases your hard work and delivers the images…
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When it comes to shooting interiors and architecture, often we find there are a few technicalities and variables which must be overcome – lighting is a significant one! As our British weather changes pretty rapidly, sunlight also varies drastically meaning that we have to be…
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The finest modern architectural photographers have served to inspire and impact countless viewers while exhibiting the particular skill of architects. These artists have themselves been shaped by the original pioneers of high-end architectural photography and have helped to bring the genre into the 21st century….
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In the UK, there are many great interior and architectural photographers to choose from – we are in a pretty competitive industry. We are often asked the question, what makes ZAC and ZAC so different from any other interior photographer? So we thought we’d combine…
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Colour calibration – what is it? Over the years, professionals across the creative industries have encountered the problem of the colour and tone of their images varying between their different screen monitors, and their prints. This has caused inaccuracies when it comes to how the…
Read moreLighting along with other elements can influence the quality of a photograph. It is our aim at ZAC and ZAC to create natural looking imagery that truly represents a space and its design. We believe in using photographic flashlight sparsely and rely mainly on natural…
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