Lighting along with other elements can influence the quality of a photograph. It is our aim at ZAC and ZAC to create natural looking imagery that truly represents a space and its design. We believe in using photographic flashlight sparsely and rely mainly on natural daylight and artificial mood lighting to best exhibit the unique design of a space. Using artificial lighting, such as lampshades and fireplaces, provides mood and drama to a scene and allows us to connect the viewer to an image and recreate how it might feel to be in that space. Below we have created a video showing the result of light being used correctly to enhance an interior photograph.