Choosing the right photographer to capture your creativity effectively is one tuff job. A lot of time and dedication has gone into producing your ideas, so it is important that the correct photographer is selected that effectively showcases your hard work and delivers the images you are dreaming of. If you were interested in working with us, a detailed guide has been created that explains what to expect from ZAC and ZAC photography. Our company philosophy is to ensure you feel confident and comfortable and that you remain in control throughout the whole process. We want to ensure you are pleased with the finished images and feel they are the best fit for you and your brand. We hope this guide will be useful to you if you are in search of an interior or architectural photographer or are just curious about how we run things here at ZAC and ZAC.
1. The Photography Brief
Before we begin our work, we must first understand the requirements of each shoot. This is very important as it sets us on the right path to producing the images our client is looking for. We provide a questionnaire to each client to confirm all details such as the start time, access details, image quantity, etc. Depending on the details available it may be best to carry out a recce of the site. A recce is an additional service we offer and can be beneficial to help better prepare for the job ahead, highlight any problematic areas, assess lighting and scope out compositions. It involves a walk around the site taking candid photographs, usually lasting 1-2hours. All of this contributes to a more efficient shoot. In some circumstances with either larger shoots or locations with limited access, both Ryan and Aaron will conduct the photography together. With this information, an accurate estimate can be created and sent for your approval.
2. Prepare for Shoot Day
Once the brief and estimate have been approved, we request our clients to prepare the property for the shoot day. It is important that areas to be photographed are thoroughly clean and tidy, this includes all surfaces dusted down, windows cleaned, and beds made with minimal creases. It’s amazing what the camera can pick up sometimes! It is crucial styling is prepared in advance to keep the shoot moving efficiently. In some circumstances, styling is prepped just ahead of the photographer whilst the shoot is in progress. We always recommend not to over-style too. Less is sometimes more. A “lived-in” appearance always looks more natural and less contrived and so having some of the homeowner’s natural possessions included in the compositions can help add some real authenticity. Styling is its own profession and although we don’t currently offer a styling service, we have undergone styling courses and during our 5 years of experience working with stylists, we have picked up a few tips along the way, so we’d be happy to advise here if required.
3. The Photography Shoot
We’ll conduct the shoot by photographing the property as previously agreed or in a way which is deemed best in correlation with the sun’s movements. We use a Sun app to track the suns path so we can stay one step ahead. The sun is essentially our dance partner! It can be great if it’s in the perfect spot and a hindrance if not, so we’ll move with and around with it.
Whilst shooting we use professional architectural lenses that allow us to keep the verticals straight up and down. These lenses also give us the opportunity to take two shots of the scene i.e top and bottom, then stitch them together in Post Production to create a much larger image. We will select the most appropriate focal length for each space to make it look it’s best with minimal distortion. Typically, we avoid using ultra-wide lenses as they distort the space and furniture within; giving a false and unattractive impression. They can, however, be handy in tight tricky spots, so aren’t ignored.
As the cameras are not as intelligent as the human eye, we take multiple exposures of each composition and layer on top of one another in post-production; which will be explained further in a later step. This means the camera will be positioned stationary for a length of time during each composition in order to capture all the shots required. During this time, it’s important that both the camera and the scene being captured remains the same to avoid misalignment in the layering process. Colour cards are placed into each scene helping to distinguish the correct colours later in post-production. We will shoot with natural light and use flash to fix problems and create shape with the shadows when required. If there is unavoidable hard sunlight coming into certain spaces, we may hang diffusion material over the windows to help mitigate it. As we line up each composition, we’ll tweak the existing styling to the camera, so it looks it’s best. Continuity is key!
4. Initial Image Approval
Once the shoot is complete you are sent all images from the shoot day to select the shots you wish to take forward to post-production and licensing. The images are sent via our customized approval software to make the process quick and easy.
5. Post Production
Using the Adobe creative suite, we edit your approved images. All images Standard post-production includes the following: Lens corrections, lens dust removal, colour and exposure corrections, sharpening, removal of small artifacts such as cables and wall sockets. We offer a premium post production service for the removal or addition of larger objects such as television, artworks, window view replacements. This varies on a job to job basis and isn’t always required.
Touching on the image layer techniques mentioned earlier; using a variety of exposures for each composition we blend shots together manually to get full control of the desired finish. You can use computer programs for this commonly known as the ‘HRD effect’, however, the results vary quite dramatically from image to image and there is very limited control to tweak specific aspects of the scene.
6. Approval Stage 1
You are sent all edited images via our approval software where you can make comment on any changes if necessary.
7. Approval Stage 2
This is the final approval. The changes requested are made and sent back to you for re-approval.
8. Delivery of Completed Images
The Final images are delivered in high res 300dpi and low res 72dpi for web. Other resolutions and sizes are also available on request.
These are the steps we take which allows us to produce high-quality photography for our clients. If you are ever interested in working with us, please don’t hesitate to contact us. We would be more than happy to help you. You can also view our portfolio here.